What we believe.

We are unashamed followers of Christ. We believe that the Bible is the inspired, infallible word of God.

We do not expect our customers or our employees (once we get to that point) to agree with our beliefs, but we want you to know that this is the foundation of how we act, what we prioritize, and how we treat our customers.

Christ loves you and so do we.


Where we came from.

In 2018 we launched under the name Easy Mount, LLC, which was a company focused on building motor mounts for kayaks. As the product list grew, as well as our expertise in manufacturing outdoor equipment, it quickly became apparent that we would be much more than a “motor mount company.”
In early 2019 we launched our first product that was truly industry leading. The HydraShield is the first of its kind in the Kayak world. A product made of ultra light weight carbon fiber, but strong as steel along the length of the fibers.
The Hydrashield is just the first of many more to come.


Where we are going.

The name Primal comes from the need many of us feel to get back to the 5 basic elements needed for life. Yes, I know…many would say there are only 4 elements needed, but we believe there is a fifth that they are over looking. Earth, Air, Fire, Water….and Freedom.
These are the five elements that we seek when we are in nature searching for those moments away from modern technology.

Climbing the slope to get that perfect picture of the river below. Taking a break on the fallen tree, and soaking in the smell of the forest. - Earth.

Kayaking in the predawn moments just before the sun comes up. Standing on the ridge breathing in that clean mountain air. - Air

Cooking breakfast at the campsite, or sitting around the campfire with friends before calling it a day - Fire

Making that first cast of the day. Paddling hard to get past the breakers. Slipping beneath the surface to start the dive. - Water

Escaping the worries and technology that modern life brings with it. Teaching your child to appreciate His creation. Feeling the vastness of the world for that one moment. - Freedom

These are the 5 elements of the Primal life…and they are the elements that our products will help you pursue.

I’m not afraid of an army of lions led by a sheep; I’m afraid of an army of sheep led by a lion.”

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